Agency: Ogilvy Germany
Fujifilm has launched a £1m multi-media campaign to promote its FinePix F series range in time for Christmas.
This is the third phase of Fujifilm’s largest ever TV advertising campaign. The ad campaign launched the FinePix XP30 and FinePix F500 cameras in May and June of this year and has now been extended to focus on Fujifilm’s FinePix F series range to engage the Christmas market.
The first television commercial will be aired during The Gadget Show, with other slots includin, the Premier League fixture between Chelsea and Arsenal on October 29 and an episode of Downton Abbey on October 30.
The multi-media campaign, created by Ogilvy Germany, will last three weeks. In addition to the TV advert the campaign will be supported by a substantial online promotion, delivering over two million adverts online and extended further with print advertising in a variety of magazines, broadsheet and tabloid newspapers and Sunday supplements.