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Twentieth Century Fox ambient advertising

Host: The London Eye

Client: Twentieth Century Fox ‘Fantastic Four: The Silver Surfer’

A giant, gleaming 100ft recreation of comic book character the Silver Surfer has been attached to the centre of the London Eye.

Why? It’s to celebrate the launch of the new Twentieth Century Fox ‘Fantastic Four: The Silver Surfer’ 

This is the very first time such a construction has ever been permitted, and will be the last time something of this nature is staged at the landmark.

Marketing Director of Twentieth Century Fox UK, Elizabeth Kesses, said  “From the moment we read the script we felt this would be an irresistible one-in-a-lifetime event to launch the film.”

The huge effigy adorning the central axis of the Eye is made from PVC and weighs over two tonnes. It has been safely attached via 32 steel brackets.

A six-day construction and lifting operation under cover of darkness will brought the character to life over the London skyline, a feat organisers say may never be repeated.

The spectacle plays on a scene in the movie in which the Silver Surfer attacks London, sending the London Eye crashing toward the River Thames and leaving the four heroes to use their combined powers to prevent a catastrophe.
AJR
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