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ADVERTISING CAMPAIGNS

Tetley ad set to Billy Joel soundtrack

Client: Tetley

Agency: DARE

Dare has launched its latest TV ad for Tetley featuring the Tea Folk, to broaden and deepen Tetley’s appeal amongst the nation’s tea drinkers, launching October 1.

The campaign sees Sydney singing an ode to the thing he loves most in the world, a cup of Tetley Tea. The tune he sings is"‘Just The Way You Are" by Billy Joel, the classic 70s love song.

The 40 second spot is the fourth ad in the Tea Folk come-back series, which launched in September last year and saw the characters return as hand-drawn 2D characters.

Their return follows years of enquiries from the tea-loving public demanding the lovable Yorkshire stars return. To help keep fans up to date with all the latest Tea Folk news the gang have gone digital.



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