We've seen recent ad executions from both BA and Virgin - now budget airline easyjet steps in the affray with this new creative execution for 'Europe by easyjet'.
It is launching the ad, set to recently released music track "Techno Fan" by the indie band The Wombats across the UK, France, Italy, Switzerland, Spain and Germany.
The ad features a quick succession of images, shot by award winning photographer Elaine Constantine, of people "coming together".
From today (October 3), Facebook users can preview the new TV advert - which will be shown on TV stations from October 5. As part of the campaign customers can also upload their photos showing their own travelling experiences, with some of the best images to be used in forthcoming adverts.
The campaign will run throughout the year and is managed easyJet’s new advertising agency VCCP.