US retailer store, KMart, announced 25 September that Gordon Ramsay will be bringing consumers his own kitchen collection range, Gordon Ramsay's Everyday. The range will include utensils, appliances and cookware that cater for all abilities, from the novice to the advanced chefs.
Marking this, the TV personality has appeared in the latest KMart ad, cashing in on his take-no-prisoners style of cooking.
Embracing the fear, the ad sees Ramsay invading a house at night time and accosting a chef and undertaking his popular role as the chef that will accept nothing but the best.
“We are thrilled to collaborate with Gordon Ramsay on the Everyday line, allowing us to offer Kmart customers kitchen products made to his exacting standards as a professional chef,” said John Goodman, executive vice president of Apparel and Home for Sears Holdings. “Anyone who has watched Gordon in action knows that he’ll accept nothing less than the best—which is exactly the caliber of home products we want to offer our customers, along with compelling value.