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Scion launches new Zeus "cradles" campaign

Client: Scion

Agency: ATTIK

ATTIK summoned Zeus for its inventive cross-media campaign for the Scion Release Series 7.0, shining new light on Greek mythology's father of all Gods and men.

Zeus returns in a new cross-media campaign promoting The Blizzard Pearl and the Hot Lava, launching september 30.

"We hinted around at Zeus's personal life in our first campaign, but this time we decided to visit him at Mount Olympus to see how a God really lives," explained creative director Ron Lim. "While the TV spot is too short to talk about anything other than his whips, the online content lets us delve into his unbelievable palace and see how where the magic happens."

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