Client: Phones 4u
Agency: Adam and Eve
Phones 4u launch a new campaign September 29, promoting the tag line that 'missing our deals will haunt you'.
Costing £5.2m, this marks their biggest and most expensive pre-Christmas campaign. The two 30 second ads have a distinctly seasonal horror theme.
Caspar Nelson, Phones 4u head of brand communications, commented; "We work really hard to find our customers the right deal for them and that’s what our new campaign focuses on, whilst retaining the kind of humour we know our customers love us for. Communicating a value message to consumers doesn’t need to be dull”.