Seabrook Crisps, one of the UK’s oldest crisps manufacturers is running its first ever TV advertising campaign, costing £1.5 million.
The adverts developed by creative agency Propaganda take inspiration from Seabrook’s no-nonsense style, strong flavour and Northern roots, and follow the strap line ‘A right proper gobful.’
Each advert shows the main character getting increasingly agitated with a situation, before tipping the remainder of a packet of Seabrook Crisps into their mouths and suddenly discovering the power and confidence to Blah! the offender and make their feelings known.
The national campaign, which will run from June 2007, will be supported by integrated through-the-line activity including viral, digital, consumer PR and product placement, as well as point of sale materials.
The campaign weight and 4-week schedule will ensure that Seabrook Crisps are a ‘top’ TV advertiser during the campaign period.
Seabrook Crisps CEO, Ken Brook-Chrispin, explained, “Seabrook Crisps has been in operation for over 60 years and we’ve created a £16m brand without any above the line marketing at all.
“We believe that this campaign will unlock the strong Seabrook brand equity that has, as yet, been unexploited.”
He continued: “The Seabrook Crisps brand enjoys a cult following in its Northern heartland and we want to expand this right across the country.”
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