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ADVERTISING CAMPAIGNS

Editor's Pick. BA uses rival Virgin plane in ad

Client: BA

Agency: BBH

This new TV ad by British Airways made headlines this weekend for the wrong reasons.

Just one day before the ad's official launch last week, an eagle eyed engineer spotted during a preview screening that one of the planes used was in fact one made by main rival Virgin.

A shot in the ad shows a row of three British Airways Boeing 747s at a terminal - the nearest of which displays the ­serial code G-VGAL, which is the marking of a Virgin Atlantic aircraft based in Manchester.

According to insiders, CGI experts had placed BA's branding over the Virgin-owned place, but forgot to remove the Virgin aircraft's unique code.

The ad was quickly edited in time for its launch on Wednesday (September 21).

BA has spent £20m on the campaign, based on the company motto "To Fly. To Serve". A print campaign is running alongside the TV ad.

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