Agency: McCann Erickson
Client: Shreddies (Cereal Partners UK)
For over 50 years Shreddies have played a key role in family breakfasts but until now it has not been widely known that Shreddies are in fact knitted by Nana’s!
The new ‘Knitted by Nanas’ campaign highlights Shreddies’ fun, quirky personality.
The ads primarily target mums but have strong universal appeal and the TV will be supported by a complete 360 campaign.