Agency: AMV BBDO
Walkers' new ad explains the three "simple things" are needed to create a packet of Walkers crisps – the "great British potato", sunseed oil and "seasoning with no artificial colours or preservatives".
The light-hearted ad features a crisp falling from the top of the building, as its life flashes before its eyes, to the soundtrack of Queen's 1986 classic 'Who Wants to Live Forever'.
The crisp lands safely in the hands of Gary Lineker, who has dived across the street to save it.
Miranda Sambles, marketing director at Walkers, said: "We're very excited about the new ad, in which the Great British potato takes centre stage on its journey to a packet of crisps.