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Carling's "Brilliantly Refreshing" ad

Client: Carling

Agency: VCCP

Carling, the UK’s best selling lager for over three decades , is launching a new ad, hitting TV screens September 16. The 60 second spot is part of a £7.3 million investment into the brand by Molson Coors (UK & Ireland) aimed at reigniting the lager’s image and turning Carling into a two billion pint brand.

The advert follows one man’s brilliantly British journey to find the ultimate refreshment in a pint of Carling.

Chris McDonough, Marketing Director at Molson Coors (UK & Ireland) said “The advert brilliantly encapsulates where we want to take Carling.  Whilst Carling remains Britain’s best selling beer, we know we can’t afford to stand still in a changing and challenging market. This ad, and the entire strategic repositioning of Carling, aims to bring the brand back to being a confident and proud category leader.”

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