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ADVERTISING CAMPAIGNS

Editor's Pick. French Connection's "I Am The Collection" TV ad

Client: French Connection

Agency: 101 


This ad campaign from fashion label French Connection marks a change from past creative communications, focusing on the clothes and celebrating the power and the possibility of the garment. Eight "hero" garments will have their own mini campaign - with the story told from the point of view of the clothes each time.

This ad, entitled "I Am The Suit" is the first of several which are set to air over the coming months.

The campaigns will be staggered throughout the season, with a constantly evolving message. Media will include digital, cinema, TV, print, outdoor and in-store. During the campaign in-store windows and the website will change regularly to showcase each "hero" garment.


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