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ADVERTISING CAMPAIGNS

Money Supermarket. com heads to the jungle in new ad

Client: MoneySupermarket.com

Agency: Mother London

The next ad from MoneySupermarket.com, launching September 11, follows the hero Dave, into the jungle, feeling epic after saving £200 on his car insurance.

Feeling like he can take on anything, Dave faces up to the king of the jungle (incidentally the same gorilla who played along to Phil Collins in the Cadbury ad). Dave emerges victorious in a face-off with the silver back, resulting in his becoming the chief gorilla.

Paul Troy, Director of consumer marketing at MoneySupermarket said: “With this latest ad we’re really building momentum and reinforcing how saving money makes you feel epic. We want to win hearts and minds with this campaign and the ‘Face off’ ad will help us achieve this."




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