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Weetabix launches bedroom street dancing ad

Client: Weetabix

Agency: BBH

Weetabix Chocolate Spoonsize have launched new energising ad, set to air during X-Factor, September 10.

The new ad stars nine-year old UK Streetdance phenomenon Arizona Snow, ‘popping’, ‘locking’ and ‘tutting’ her way through a high energy street dance routine in her bedroom.   

Created by ad agency BBH, the ad dramatizes the role Weetabix can play in setting kids up to make the most of a busy day of fun and will run nationally over the next few months.

Commenting on the new ad, Francesca Davies, Weetabix Marketing Manager, said, “These days, life is pretty busy for children of all ages.  Sometimes it’s easy to forget that kids just want to be kids – they want to have fun.  The new ad is designed to tap into this truth and position Weetabix Chocolate Spoonsize as a great start to the day for kids, helping them to make the most of every moment.”

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