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Hallmark launches new 'elephant' advert

Client: Hallmark

Agency: driven

Hallmark's new tv campaign, costing £2.5m, signals the return to promoting its print on demand service,

The new commercial takes a scenario familiar to most busy mums and brings it to life with two surprising “heroines”, Janice and Sandra, two African elephants.

Commenting on the commercial Alex Glen, Communications Manager at Hallmark said “Hallmark is a brand with great quality and heritage; we needed an idea that could build on this whilst at the same time clearly communicating our personalised card offer in a fresh and unique way. The new ad from driven engages well and sells hard.”

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