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Megaman light bulbs launch first ad

Client: Megaman low energy light bulbs

Agency: SmithDennison

Megaman, the world’s largest manufacturer of low energy light bulbs, have launched their first UK consumer ad campaign.

The campaign highlights the ‘nasty emissions’ created by ordinary light bulbs through an on-line film featuring lights that fart each time they are switched on.

The campaign is the first work created by new creative agency SmithDennison, a breakaway from AMV BBDO.

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