Agency: McCann Erickson, Birmingham
Vauxhall Motors launches its new advertising campaign showcasing football fans across the country, September 1. The advert entitled, ‘Supporting A Nation’ features the England Football Team, and Vauxhall staff.
The music, provided by Noel Gallagher's High Flying Birds, called ‘What a Life’ and is due for release on 17 October 2011.
The ad captures how football brings people together. A line-up of football fans spills outside onto the streets, covering the length of the UK moving through offices, towns and beaches leading up to Wembley Stadium. The advert ends by panning down the England football team line-up at Wembley, moving across the faces of Frank Lampard, Wayne Rooney, Jack Wilshere and Ashley Cole amongst others as they stand for the National Anthem before the game.
Peter Hope, Marketing Director stated; “Vauxhall is immensely proud to be supporting Home Nations football, not just the senior men’s team but also women’s, youth and disability football. Our advert is all about the connection between the country and our teams and the unifying effect football can have on us all.”