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Bupa launches new TV ad, "Bupa by you"

Client: Bupa

Agency: OgilvyOne

Bupa is set to unveil its latest TV advertising campaign on September 5, to promote its new health insurance product, Bupa By You.

The multi-million pound, integrated, through-the-line campaign promotes the adaptable and affordable nature of Bupa By You.

The campaign, 'Helping You Find Healthy,' focuses on real people in real situations revealing them to be doing something that isn’t initially expected. This helps to demonstrate that Bupa By You is adaptable and Bupa doesn’t make assumptions about its customers health insurance needs.   

Annette King, Chief Executive, OgilvyOne, said that “this campaign demonstrates how Bupa is doing things differently - providing an adaptable product that meets individual customer needs. Our multi-platform approach allows us to communicate with customers on a very personal level."

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