Quorn Foods has launched a TV campaign to highlight and drive trial of their new fish-style range - ‘Fish without the Fish-In’.
The ad is called “No Catch”, and positions the Quorn fish-style range as a sustainable answer to growing consumer concern regarding over-fishing.
Chris Wragg, marketing director of Quorn Foods, says, “Just as with other foods in the portfolio, these Quorn products can now offer a delicious, healthy, sustainable alternative to those consumers who have chosen not to eat fish.
“As a result of consistent and effective advertising support, investing over £4 million this year alone, the Quorn brand is growing strongly at +8% (IRI 12 weeks to we 9th July). Coupled with a strong and incremental innovation programme, we look forward to the brand’s growth accelerating even further this year and into 2012.”