Agency: Saatchi & Saatchi
Launched on August 26, Toyota Yaris' brand new campaign targets the younger generation through 'gadget guy'. The ad, empahasing the streamline technology and interior design of the Yaris, embodies a pop video-style ad, redefining the brand and reaching out to 20-30 year olds.
The ad, directed by the names behind the music videos of Madonna and Justin Timberlake, creates a humorous story around key Yaris attributes; its driving agility, its intuitive touch-screen multimedia system, and its rear-view camera. The ad is the first of three executions, each including a song produced exclusively for the ad titled ‘But, Can You Do This?’.