The launch of Chedds, a brand new kids snacking range from the nation’s favourite cheese brand Cathedral City, is to be supported by a national television advertising campaign which will air from August 26.
Monty the Mouseketeer will premiere in the two separate thirty second ads to be launched during the back to school period.
Gemma Baggaley, Dairy Crest Group Brand Manager, Kids, comments: “Our TV campaign is the centre-piece of our £3m investment in Chedds and we’re really excited to be on air across the back to school period. We believe that Chedds is the most important launch in kids cheese snacking for a decade and Monty represents everything that is great about Chedds. We know families will love him and he will help us stand out from the crowd.”