Client: Birds Eye
Agency: AMV BBDO
August 22 saw the new installment to the Birds Eye Polar Bear campaign, which launched in May last year.
In a reverse of the usual scenario where someone unsuspectingly opens the freezer to find the Polar Bear inside, in this latest TVC, the Polar Bear opens the freezer to be confronted by a vision of himself...in miniature.
Birds Eye are releasing mini versions of the famous Polar Bear through an on-pack promotion.