O2 is launching a major new campaign to promote its latest rugby initiative, Get Up For England with O2, set to air August 27 during the England v Ireland rugby match.
When Martin Johnson’s men fly to New Zealand to take on the world this autumn fans in the UK are faced with the prospect of early morning starts in order to catch each game live on TV. To help bleary-eyed supporters get up and be ready for the action, O2 – sponsors of the England Rugby team – will be sending out up to 90,000 specially created England Rugby Breakfast Packs for its customers to enjoy from the comfort of their sofa.
The Get Up For England with O2 TV ad features England team coach Martin Johnson and eight England players including Jonny Wilkinson, Lewis Moody, James Haskell and Chris Ashton.
Sally Cowdry, Marketing and Consumer Director, O2: “Get up for England is all about helping fans show their support and enhancing their rugby experience. We hope that through our TV campaign and our partnership with talkSport we can encourage as many fans as possible to support the team.”