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ADVERTISING CAMPAIGNS

Kodak launches new ad

Client: Kodak

Agency: Ogilvy & Mather

Kodak is launching a new 360 advertising campaign for their All-in-One inkjet printer range called Beautifully Cheap Printing, August 25. The campaign celebrates what you can do with your printer when you don't have to worry about the high cost of ink.

The TV advert is the centrepiece of the campaign, driving people to a microsite where they can either calculate the savings they would gain if they switched to a Kodak printer or also use the online printing application to create their own large-scaled tesselated image.

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