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ADVERTISING CAMPAIGNS

Editor's Pick. Orange launch Film To Go

Client: Orange

Agency: Fallon

Fallon and Orange have created a campaign to promote its new ‘Orange Film to Go’ offering, which allows customers to download a film from iTunes every Thursday, on Orange.

Directed by Chris Palmer of Skoda Cake fame, the ad spot uses a series of everyday situations with people in various settings and locations watching a film on their TV or mobile device.

As we see the characters (including a couple on their sofa ‘date night’, a family camping and a ‘bloke’ on the bus) enjoying their film experience we hear the sound of popping popcorn which builds to a crescendo as we survey the everyday scenes turning extraordinary, with waves of popcorn bursting all around.

 

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