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ADVERTISING CAMPAIGNS

Bank of Scotland campaign looks at ‘Daily Life in Scotland’

Client: Bank of Scotland

Client: RKCR/Y&R

August 1 saw the launch of the new intergrated advertising campaign by Bank of Scotland, bringing to life its brand promise, "With You All The Way".

A 40 second TV advert, created by RKCR/Y&R, zooms through various scenes of daily Scottish life in which customers would be reassured to know Bank of Scotland is there for them.

Philip Grant, Chairman of Lloyds Banking Group's Scottish Executive Committee said, "Bank of Scotland is part of the fabric of Scottish society and it is important that we continue to demonstrate our understanding of our customers, as well as our continued commitment to Scotland."


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