Agency: Mind's Eye Media
Today (July 29) LivingSocial launches an online campaign, hot on the heels of its first UK TV advert that premiered earlier this month. The campaign is part of the company’s ongoing investment to increase reach while communicating LivingSocial’s core value proposition to consumers.
The ad communicates the breadth and versatility of offers available on the site and features unsuspecting passengers boarding a LivingSocial branded local cab and being treated to a unique experience. The video, produced in the UK by Mind’s Eye, features real people sharing real LivingSocial experiences from emerging sports such as chess boxing, to a cookery master class, family zoo outing, fish pedicure and speed boat ride on the Thames.