Agency 141 Worldwide/London
Client: Dogs Trust
141 Worldwide/London's uplifting fund-raising campaign for Dogs Trust shows how the charity brightens the lives of dogs in their care for just £1 a week.
In the 90-second ad which runs from early June called 'Miracle', Bob the charity's spokesdog recounts the stories of several 'woofs and strays' who have found love at Dogs Trust.
The love that these abandoned dogs find at Dogs Trust is depicted by a variety of objects coloured in the charity's signature yellow.
The monochrome documentary style footage turns into full colour at the moment when they meet Dogs Trust and love returns.
The ad will be broadcast on a range of satellite channels.