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ADVERTISING CAMPAIGNS's "Ukulele" love story


Agency: Mother London

22 July saw the debut launch of the dating site's new advertising campaign, to be aired across UK terrestrial, digital & satellite.

Titled ‘Ukulele’, the creative focuses on the “match moment” – the moment when two people first meet and realise that this could be the start of something.

The new creative isset at a suburban train station. The advert begins with a boy standing on the platform, plucking at the strings of a ukulele trying to catch the eye of a girl reading opposite. Responding to her smile and reactions, the boy begins to sing a spontaneous song, based on observations about her and her possible journey destination  - creating a light-hearted improvised melody.
The advert closes by reminding the audience that makes these moments happen every day.

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