Agency: Mother London
22 July saw the debut launch of the dating site's new advertising campaign, to be aired across UK terrestrial, digital & satellite.
Titled ‘Ukulele’, the creative focuses on the “match moment” – the moment when two people first meet and realise that this could be the start of something.
The new creative isset at a suburban train station. The advert begins with a boy standing on the platform, plucking at the strings of a ukulele trying to catch the eye of a girl reading opposite. Responding to her smile and reactions, the boy begins to sing a spontaneous song, based on observations about her and her possible journey destination - creating a light-hearted improvised melody.
The advert closes by reminding the audience that match.com makes these moments happen every day.