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ADVERTISING CAMPAIGNS

Comparethemarket - "Simples Rewards"

Client: Comparethemarket.com

Agency: VCCP

In the latest installment of the now infamous comparethemarket.com ads, Aleksandr Orlov pays a visit to the UK to reward one lucky customer with a meerkat toy.

The ad is promoting comparethemarket.com's latest initiative - which is to offer all customers who buy a car, van, home or pet insurance through comparethemarket.com a meerkat toy.

The toys, which come in a presentation box and with a certificate of authenticity, are not for sale via retail outlets. The range includes original characters – Aleksandr and Sergei – as well as some new faces from the meerkat town of Meerkovo including: Bogdan, the meerpup and Yakov the toymaker.  

The toys, which come with a presentation box and certificate of authenticity, are not for sale.

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