Agency: Mad Cow
July 11th saw the launch of the Brothers Cider campaign, "Welcome to the family".
The advert depicts the festival feel through an emotive film shot on high-speed cameras featuring magical exploding fruits against a party scene with extras including circus performers, a stilt walker and a giant mechanical dinosaur.
Agency Mad Cow created a spot that combined amazing high-speed photosonics and beautifully stylised ‘Brothers’ festival party that brings to life the whole brand ethos of Brothers “ Welcome to the family”.
“This campaign is hugely important to us so we had to ensure we selected the right agency that would capture the essence of the brand. We have been delighted with Mad Cow Create; it’s been a pleasure to work with such a competent and enthusiastic team. Nothing has been too much and we’ve been able to take a completely holistic view that has been invaluable. We look forward to a continuing relationship with Mad Cow Create,” commented Cheryl Sheppard, consumer marketing manager, Brothers Drinks