Agency: Bartle Bogle Hegarty
July 16 saw the launch of the £7m campaign designed to position Weetabix as the ideal start for dealing with a busy day.
The new campaign dramatises the role Weetabix can play in setting people up for a busy day; a promise which is backed up by a brand new pack design featuring the brand’s slow release energy credentials.
“Weetabix is the No.1 cereal brand in the UK and has been a great British icon for the past 80 years. However, it stands for different things for many consumers and we embarked on a key project to find that one defining piece of insight which differentiates the brand within the cereals category," said Adrian Mooney, Weetabix Head of Marketing.
The light-hearted ads feature a family seated around a breakfast table. Each family member contemplates the busy day that lies ahead in a series of flash forward sequences. Dad, Mum, Son and toddler all seek to outdo the others as they tuck into their bowls of Weetabix.