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Cancer Research uses real life experiences in new ad

Client: Cancer Research UK

Agency: AMV BBDO

Cancer Research UK and AMV BBDO have created a new emotionally-charged set of executions within their highly ongoing brand campaign, which aims to drive consideration to support the charity. 

The TV spot ‘Couples’ launched on July 18, aims to show the cancer experience from the perspective of the loved ones.

The ad moves through real couples made up of a survivor and their loved one, with the relative talking directly to camera, reliving the moment of shock at diagnosis, despair at the prospect of loss, and then joy when the person dearest to them survived.

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