Agency: M&C Saatchi
M&C Saatchi have created a new campaign for FutureYou, highlighting the issue of youth unemployment in the UK.
The current level has hit a record high, with nearly 1 million school leavers and graduates out of work, raising fears of a generation lost to unemployment.
The creative plays on the imagery and graphics associated with a scrapheap. The campaign features a number of young people who have been, quite literally, dumped on a landfill highlighting this sharp issue of youth unemployment.
The voiceover is provided by actor Craig Kelly, who played the lead in the Channel 4 hit series Queer as Folk and Luke Strong in ITV’s Coronation Street. The ad will also use the music, Everything’s Coming Up Roses, by Ethel Merman.
Click here to view the press release in full.