Client: Lloyds TSB
Rainey Kelly Campbell Roalfe/Y&R launched its first London 2012 Olympic and Paralympic Games campaign for Lloyds TSB, highlighting two of its four sponsorship initiatives – Olympic Torchbearer places and free tickets.
Using the tag line ‘Bringing London 2012 closer to you’ the campaign aims to get customers excited about the Olympic Games. The ad contains all the well-known characters from the previous campaigns, as well as an extra, created by the winner of the Lloyds TSB competition.
For more information on how to nominate a torch bearer or free tickets, read this press release in full here