Client: Old Speckled Hen
Dare has launched a new set of TV idents for Old Speckled Hen.
Stand up comedian and comedy writer Simon Evans provides the voice for the razor-sharp and eccentric fox, in a nod to the iconic character from the brand’s ads of the 80s and 90s.
The new ads see the Fox - clad in a tweed waistcoat and breaches - interacting with real punters in a modern pub.
The idents break on 15th July and are part of a £3.5m marketing campaign aimed at increasing brand awareness and drive drinker demand for the beer.
Danny Brooke-Taylor from Dare said: ‘Who wouldn’t want a pint with a cantankerous, opinionated randy old fox?!’