Client: Southern Railway
Southern Railway are set to launch an 'ambitious' campaign on July 11th to tie in with school Summer holidays.
The Southern Adventure campaign, in conjunction with VCCP, encourages more families to use the train to access dozens of exciting destinations across the Southern network this Summer.
The campaign uses radio, press, online, outdoor and direct channels across Southern’s core South East region and is supported by two 30 second and 10 second TV adverts.
Fergus Hynd, Account Director at VCCP said, “It’s unusual for a regional train brand to be so committed to creating utility and content for its passengers. But our clients at Southern continue to give us the opportunity to push category boundaries and the business results speak for themselves in justifying the strength of their conviction.”