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Samsung "Eco Bubble" TV ad

Client: Samsung

Agency: Leo Burnett

July 6 saw the launch of a £3 million Samsung campaign, consisting of the brand's first UK TV advert for its Eco Bubbles washing machine range.

The campaign, which focuses on Samsung's unique energy efficient washer brand, forms part of a global marketing strategy that includes TV, print, PR and digital, and is the first of its kind for the Samsung Home Appliances division in the UK.

The advert shows washing swirling around in a giant bubble which bursts to reveal the new washing machine, conveying the message that washing with bubbles saves energy.

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