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VO5's "Assembly Line" ad

Client: VO5

Agency: Euro RSCG London

Euro RSCG London created a new campaign for VO5 to launch their new haircare range, airing July 4.

The campaign challenges the common misconception that hair can be categorised into 'types'.  As such, the new range of shampoos and conditioners contain a new formula with ‘Adaptive Haircare Technology’ which adjusts to the individual needs of different hair to give it the right level of nourishment specific to each person.
The ad shows identical dolls being processed through an assembly line with one 'clone' sneaking a sample of the new VO5 product into a machine. Her hair is transformed into its own individual style. The ad ends on the doll being transformed into an individual not just another hair clone as VO5 wants to treat every woman as an individual.  

Russ Lidstone, CEO, Euro RSCG London says; “We are really proud to have worked on an ad that breaks the category mould”.

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