Agency: Brothers and Sisters
July 1 saw the premier of Sky Sports new advert, featuring Spurs & England striker Peter Crouch and rapper Dizzee Rascal.
The ad showcases Sky Go, which will allow Sky TV customers to watch TV on the move on devices including the iPad and iPhone at no extra cost.
The ad features sports fans folding a widescreen TV into a mobile phone and tablet device, demonstrating the service's flexibility.
England striker Peter Crouch makes a special appearance during the spot, performing 'The Fold' goal-celebration dance, inspired by his famous robotic dance moves, and Dizzee Rascal raps against backing dancers.