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Air Wick launch new ad

Client: Air Wick

Agency: Euro RSCG

Air Wick's new advert, launched June 27, promotes their new range of aerosols are powered 100% naturally by fresh air rather than artificial chemicals for a cleaner, fresher fragrance experience.

Euro RSCG London has created a 20 second TV ad for Air Wick to launch their new range of aerosols.

Stefan Gaa, Marketing Director at Reckitt Benckiser says; "We believe we have an amazing and highly creative TV spot to launch what is a truly innovative and revolutionary range of aerosols".

The ad brings to life how Air Wick propels its fragrance into your home using 100% fresh air. The moment the spray is released, the heroine's home is transformed, as fragrance is propelled around her room on a breeze of fresh air. Her room is filled with glowing particles as the fragrance brightens her world. We see the particles travel outside to bring back to life a rusty windmill that hasn't worked for years.

Gareth Davies, Business Director at Euro RSCG London says; “We’re delighted with this new execution for Air Wick, which forms part of the ongoing campaign. It succeeds in dramatising the product benefit in a genuinely unique and compelling fashion”.

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