Carlsberg's new advert, Everest, is set to air in the UK July 4, following the global launch that took place in April.
The aim of the re-launch was to focus the brand around a universal human truth — the connection between endeavour, achievement and pleasure. This is captured in the new tag line “That calls for a Carlsberg”. The creative reflects on the pleasure of an ice cold beer as a reward for achievement.
The opening thematic campaign features landmark moments in history, giving them a twist and placing Carlsberg as the reward.