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Controversial Club Orange viral

Client: Club Orange

Club Orange's new juicy advert is set to hit Irish screens this summer.

The viral focuses mainly on a series of bikini-clad models, rather than the drink itself - choosing to rely on the age-old adage that sex sells.

Unsurprisingly this has provoked outcry.. Is this ad a harmless tongue-in-cheek play on words? Or could this be a potentially damaging form of sexism?

Susan McKay of the National Women’s Council of Ireland told Newstalk’s Breakfast show that the ad was “tacky” and a “throwback to days we thought we’d left behind”.

Whether the ad will go live this summer still remains to be seen.

 

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