Client: Club Orange
Club Orange's new juicy advert is set to hit Irish screens this summer.
The viral focuses mainly on a series of bikini-clad models, rather than the drink itself - choosing to rely on the age-old adage that sex sells.
Unsurprisingly this has provoked outcry.. Is this ad a harmless tongue-in-cheek play on words? Or could this be a potentially damaging form of sexism?
Susan McKay of the National Women’s Council of Ireland told Newstalk’s Breakfast show that the ad was “tacky” and a “throwback to days we thought we’d left behind”.
Whether the ad will go live this summer still remains to be seen.