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Editor's Pick. The Sun's "99 Days of Summer"

Client: The Sun

Agency: WCRS&Co

The Sun's new campaign, debuting June 22, features a weatherman jumping around a giant UK map. The visual is inspired by iconic Tv show, This Morning. 

This advert promotes the paper's £9.50 meal deal offers, currently valid at more than 750 restaurants. 

The Sun’s 99 Days of Summer campaign will be followed by several more versions across TV, radio and online over the summer. Promotions will include "holidays from £9.50" as well as summer tips, hints and competitions.

Richard Gale, brand director for The Sun, said: "Our '99 days of summer' campaign brings our offers to life with The Sun’s unmistakable sense of humour, and will help drive regular purchase of the paper over the summer months."

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