Agency: Leo Burnett
June 14 saw the launch of the new “That’s what makes McDonald’s” commercial.
Leo Burnett created the latest 60 second commercial in the campaign. Its aim is to emphasise the high quality of McDonald’s food and highlights McDonald’s commitment to corporate social responsibility, citing staff training opportunities, environmental initiatives and its commitment to their local communities.
The advert highlights the quantity of stories McDonald’s have to tell by creating an A to Z of McDonald’s. It features parents, kids and farmers working together to bring to life the various stories.