Agency: G2 Joshua
Nectar, one of the UK’s leading loyalty schemes, is to launch a TV campaign to generate awareness of its new partnership with easyJet. The campaign, created by integrated marketing agency G2 Joshua, will encourage consumers to save their points for flights.
The £1mi campaign features a 30-second commercial focusing on a bewildered shopper, who upon entering a supermarket to buy his weekly shopping, instead finds himself beginning an international flight check-in procedure.
Nectar's marketing director, James Frost, said, “We were really impressed with the creative thinking behind this campaign and the play on context between grocery check-out and airport check-in."
Bobby Hui, executive planning director at G2 Joshua adds, “The commercial addresses the concept that with every loaf of bread or pint or milk you buy, a small part of your holiday is paid for.”