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ADVERTISING CAMPAIGNS

Dove "Body Language"

Client: Dove

Agency: Ogilvy London

As part of the global re-launch of the Dove Hand & Body range, Dove, manufactured by Unilever, has created a integrated campaign with Ogilvy.

June 2 saw the launch of the Dove "Body Language" campaign. A new range of products have been introduced that deliver deep nourishment to skin.

The campaign will feature on TV, print and digital platforms.

"This is an exciting new campaign for Dove," says Michelle St Jacques, global brand director, Unilever. "Women are spending more and more time on social media, which is why we decided to focus on Facebook creating engaging and playful applications they could share with their friends. It will enable us to bring Dove even closer to our consumers and give them an opportunity to have a live relationship with our brand."

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