Agency: Wieden + Kennedy
Honda has launched the next phase of its sponsorship platform for Channel 4 Documentaries with a series of mini-documentaries, first aired June 6. The four idents feature real-life customers who use their Honda products in interesting and unusual ways.
The first phase of the campaign features Philippa, an alpaca breeder in Oxfordshire, who tends to the animals on her farm using her Honda ATV.
Creative Directors at Wieden + Kennedy said, “We knew there were all sorts of people using all sorts of Honda products in extraordinary ways. A documentary format provided the perfect platform to celebrate them.”