Agency: Wieden and Kennedy
Honda has launched the next phase of its sponsorship platform for Channel 4 Documentaries with a series of mini-documentaries.
The idents feature real-life customers who use their Honda products in interesting and unusual ways.
The first phase of the campaign, aired June 2 and featured Philippa, an alpaca breeder in Oxfordshire, who tends to the animals on her farm using her Honda ATV.
The Creative Directors at Wieden + Kennedy said, “We knew there were all sorts of people using all sorts of Honda products in extraordinary ways. A documentary format provided the perfect platform to celebrate them.”