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Honda's Alpaca Launch for C4 Sponsorship Platform

Client: Honda

Agency: Wieden and Kennedy

Honda has launched the next phase of its sponsorship platform for Channel 4 Documentaries with a series of mini-documentaries.

The idents feature real-life customers who use their Honda products in interesting and unusual ways.  

The first phase of the campaign, aired June 2 and featured Philippa, an alpaca breeder in Oxfordshire, who tends to the animals on her farm using her Honda ATV.

The Creative Directors at Wieden + Kennedy said, “We knew there were all sorts of people using all sorts of Honda products in extraordinary ways. A documentary format provided the perfect platform to celebrate them.”

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